Automation Solutions of America (ASA), a division of The Morse Group, is proud to announce our attendance at SURCAR USA 2025, the leading conference dedicated to car body finishing and automotive surface innovation. Taking place in Detroit, this year’s event will bring together OEMs, tier suppliers, researchers, and technology partners to explore the future of manufacturing from smart coatings and sustainability, to digital transformation and automation.
As a trusted provider of automation engineering services, ASA is deeply invested in the future of intelligent automotive production. The convergence of advanced materials, energy-efficient systems, and data-driven manufacturing requires solutions that are flexible, scalable, and designed with both performance and precision in mind. These are the kinds of solutions we bring to life every day.
Where Automation Meets Innovation
SURCAR is more than just a finishing conference, it’s a platform for industry collaboration, thought leadership, and next-generation production strategies. As carmakers and suppliers strive to reduce emissions, optimize cost, and improve surface quality, automation plays an increasingly critical role.
ASA’s experience in custom automation solutions, control panel design, and industrial automation systems makes our team uniquely suited to support this evolving industry. We work directly with manufacturers to build integrated systems that streamline paint lines, coordinate robotics, and ensure process consistency through SCADA systems integration and smart factory connectivity.
From automated assembly and test equipment to process control automation and predictive analytics, our goal is to help clients adapt their production lines for tomorrow’s expectations—without sacrificing today’s output.
Supporting Sustainability and Smart Factory Goals
A key theme at this year’s SURCAR conference is sustainability. As environmental regulations tighten and consumer expectations shift, automotive manufacturers are investing heavily in clean technologies. But making real change requires more than just new materials, it requires smarter infrastructure.
ASA helps manufacturers reduce energy consumption, track performance in real time, and manage complex data through intelligent automation systems. Our industrial electrical services and automation consulting services are designed to support smart factory development from the ground up, enabling companies to implement automation equipment that meets operational, safety, and sustainability goals all at once.
Why ASA Is Attending SURCAR
We’re not just attending to learn, we’re attending to engage. SURCAR provides a rare opportunity to connect with innovators across the automotive supply chain and exchange ideas about the future of manufacturing. We’re particularly excited to contribute to conversations around:
- AI-driven automation and how it integrates with industrial robotics and quality control
- The role of automation in reducing material waste and increasing first-time quality
- Transitioning legacy finishing systems into fully integrated smart platforms
- Best practices for balancing production volume with energy efficiency
ASA brings a practical, engineering-driven mindset to every project, helping clients plan and implement automation solutions that align with their technical goals and business objectives.
Let’s Talk at SURCAR
If you’re attending SURCAR USA 2025, we’d love to connect. Whether you’re exploring automation for the first time or seeking a partner to upgrade your current systems, ASA can help guide your next step. From concept to commissioning, our team delivers smart, scalable solutions that support innovation at every level.
Let’s build the next generation of manufacturing together.