Automation Solutions of America (ASA), a division of The Morse Group, is proud to announce that it has been awarded the 2024 Outstanding Sales Growth Award from FANUC America, the global leader in CNC systems, robotics, and factory automation. The award recognizes ASA’s significant year-over-year growth as a FANUC Authorized System Integrator (ASI) and its continued success in delivering high-impact automation solutions for the manufacturing sector.
This recognition is a reflection not just of ASA’s commercial success, but of its engineering leadership and its commitment to solving real-world production challenges through smart automation design and implementation.
Supporting Partners with Automation That Scales
As labor shortages continue to affect industries from aerospace to automotive to general manufacturing, companies are increasingly turning to robotic systems integration to meet production demands while maintaining safety, quality, and consistency.
In 2024, ASA began engineering a highly customized assembly cell that features:
- Two FANUC M-900iB/700E robots on 7th-axis rail units (RTUs) for added flexibility and extended reach
- One FANUC M-900iB/360E robot for high-capacity material handling
- Robot guidance utilizing FANUC 3D iR Vision.
This advanced robotic cell is designed to perform automated drilling and riveting operations—traditionally labor-intensive tasks that are often difficult to staff due to ergonomic demands and high turnover rates.
By integrating FANUC’s robust and precise industrial robots with custom motion systems and control panels, ASA’s solution offers a reliable alternative to manual processes, enabling manufacturers to increase throughput, reduce strain on workers, and maintain quality at scale.
Automation That Solves Labor and Safety Challenges
The U.S. manufacturing sector has faced persistent labor challenges in recent years. According to the National Association of Manufacturers (NAM), nearly 2.1 million manufacturing jobs could go unfilled by 2030 due to a lack of skilled labor and increasing demand for technical roles
At the same time, safety remains a top priority in industrial environments. Tasks like drilling and riveting can present ergonomic and injury risks when performed repeatedly by human operators. ASA’s robotic solutions address both of these concerns by shifting hazardous and repetitive work to automated systems, reducing workplace strain while also freeing skilled workers to focus on high-value tasks.
FANUC robots are known for their durability, precision, and safety features, making them ideal for applications where consistency and operator protection are critical. As a certified ASI, ASA brings the technical expertise to integrate these robotic platforms seamlessly into complex production workflows delivering not just automation, but end-to-end system performance and support.
A Trusted Source for Scalable Automation
ASA’s recognition by FANUC reinforces its reputation as a strategic automation partner for manufacturers seeking to modernize operations. Whether it’s a single robotic cell or a full facility upgrade, ASA combines automation engineering, control panel design, and system integration to create flexible, future-ready solutions.
This award is not just a milestone—it’s a marker of ASA’s ongoing investment in delivering technology that solves today’s toughest manufacturing challenges.
Contact us today to learn more about ASA’s capabilities in custom automation and robotics integration.